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Smart makeup doesn’t cover up skin – it reinvents it. Founded by a boundary breaking female chemist for the highly ambitious. The right formulas can reveal your unmistakable brilliance. 😎

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Good Vibes and New Faves

get ready for this awesome summer.

Hydrating & fast-absorbing, performance protection, prevent dehydration and intense 72 hour hydration.

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Nature’s best ingredients.

Transparent ingredient lists.

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hyaluronic acid

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minerals

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retinol

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vitamin c

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Christina

My face have never been this dewy and hydrated before.

18
Years
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Emily

Wow, my face is looking incredibly dewy and hydrated!

19
Years
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Sebastian

Amazing! My face looks fresh and moisturized.

17
Years

Rated 3.1 based on 9 reviews.

Showing our 9 best reviews.